For men's coaches who've outgrown "DM me"
We turn one
offer into a
business.
Entry. Core. Premium.
Built around what already works.
Operator-led
90-day Pilots
3-program slates
Entry. Core. Premium.
Built around what already works.
Most coaches don't need a bigger audience. They need more ways for the audience they already have to buy.
One audience. Three clear steps. Higher lifetime value.
Your audience is a cost you've already paid. Core does the convincing for Premium. And the machinery, the pricing, the packaging, the checkout, the email, gets built once and reused. What is expensive the first time is cheap the third time.
Illustrative example of how a messy 1:1 offer becomes a real business.
See real proof$300/mo
1:1 Coaching
21-day habit block
16-week rebuild
High-touch performance
Illustrative economics. Results vary.
This works best for men's coaches and transformation creators on Instagram or YouTube who already have before-and-after results or real testimonials, and a hero offer doing real revenue.
See your 3-program slate on paper before you build a thing.
We build your Slate Map from what you send us, walk through it on a call, and you decide whether to go further. You keep it either way.
Prove your Core offer in the real world, not on a whiteboard.
We turn the map into a live 90-day Pilot for your Core program. We co-design the offer with you, run the founding cohort, and build the simple money and metrics sheet that keeps it honest. No base fee, no retainer. We only earn 30% of the gross from the specific offers we launch together. If it doesn't land, you keep the offer, the slate math, and the money sheet, and we don't go further.
Ship the full 3-program slate, sequenced for compound.
If the Pilot works, we refine Core, design and test Entry and Premium, and build your 12-month launch calendar with the tracking that drives it. Each program is built to lower the cost of the next.
For a few coaches the relationship continues past the build: Operator & Finance, the COO seat behind the brand. We run the operating system and the calendar; you stay the voice.
A midlife men's coach. 129K Instagram followers, a viral identity quiz, no clear product path.
Plus conservative annual math and a 90-day Pilot plan with roles, timelines, and guardrails.
"What I gave you when we started was the idea. I was in my own head, kind of selling what I thought I could deliver. Now, having put meat on the bones, I feel a lot more confident in what this thing is. I'm pumped about it."
Midlife men's coach, 129K Instagram followers
Not a coach? We also run a six week Offer & Roadmap Intensive for founder led studios past proof of concept. Start here.
A CFO turned operator. The same brain that ran the numbers inside operating businesses now runs them for men's coaches and transformation creators: unit economics, sequencing, the long game.
More about Assad →Free · delivered in 5 business days · yours to keep